What we need to know about flexible packaging in the beauty industry

What we need to know about flexible packaging in the beauty industry

The way we consume and interact with packaged products is evolving, and the most successful companies on the market have adopted an approach that points to convenience and sustainability.

In this sense, traditional types of packaging are being replaced by more innovative options: flexible packaging solutions.

Why should we choose flexible packaging?

Those alternatives are usually designed to meet the needs of consumers looking for more convenient and sustainable products in the cosmetics and personal care market.

Flexible packaging, such as bags, sachets, and pouches, currently represents a market share of 8.8% in the sector.

Rigid packaging, in turn, occupies 52.2% of the cosmetics market. However, despite the vast difference in numbers, flexible packaging represents new opportunities, and there are many benefits associated with their technology.

Let’s get to know them below!

Advantages of flexible packaging.


One of the biggest advantages of flexible packaging is that it’s environmentally friendly. Also, as we all know, it has become the hottest trend in many sectors, including the personal care products market.

Today’s businesses emphasise natural and eco-friendly products that can meet the requirements of a consumer base that is more aware of the planet and the environment’s needs. Become one of them and reach more people!

Lightening and cost reduction.

Flexible packaging for beauty products and cosmetics also allows companies to reduce raw material and production costs, as well as environmental impact.

As mentioned, consumers increasingly concerned about their environment are looking for thinner and less expensive packaging, so opting for flexible solutions can be very beneficial for your brand or business.

Adaptability and properties.

The performance and protection properties of flexible packaging can be easily adapted to meet the most demanding specifications within the market.

For some years now, the flexible packaging industry has produced very sophisticated paper wrappers and bags with multiple layers and materials that offer product protection, shelf life extension, and barrier protection.

Varied packaging and convenient dispensation.

Flexible packaging promises another advantage for today’s consumers: they adapt to people’s daily routines.

With a group of consumers with independent and constantly moving lifestyles, companies strive to offer products that are easier to transport and use in any situation or scenario.

As a result, we have smaller and thinner packaging, single-use sachets, and innovative resealable packaging.

These strategies point towards convenience and suggest that flexible packaging will continue growing!

Final thoughts: Why is flexible packaging better than rigid packaging?

In addition to the benefits we already mentioned, flexible packaging offers a wide variety of materials and types for its design. Moreover, they are available in various thicknesses.

On the other hand, they are much lighter and more portable than rigid or semi-rigid containers and use less space on the shelves in a salon, cargo vehicle, or warehouse. Finally, transportation costs are lowered when you switch from rigid to semi-rigid, reducing your carbon footprint as well.