Soft Touch Finish

Soft Touch Finish Will Set Your Product Apart from the Rivals

In the realm of printing, “soft touch” commonly refers to any finishing technique that imparts a delicate, velvety texture to printed items. This isn’t just a visual appeal; a soft touch finish engages the tactile senses, allowing the print to stand out by appealing to one’s sense of touch.

Also known as a “soft feel” or “velvet” finish, soft touch finishes are becoming increasingly sought-after, especially for items like packaging pouches, various promotional print materials that benefit from a unique touch.

What’s The Sensation of Soft Touch Finish?

Capturing the essence of a soft touch finish in words is challenging. Yet, many liken it to the feel of fine velvet, supple suede, or gentle chamois leather. Irrespective of individual descriptions, the unique texture of a soft touch finish invariably captures attention and prompts a sense of curiosity about its distinct feel.

While many conventional printed items, especially printed packaging, sport a glossy, sleek surface, achieved through gloss aqueous coating, UV coating, or lamination, a soft touch finished piece contrasts with its understated texture and near-matte appearance.

How Is Soft Touch Finish Produced?

There are two primary methods to attain a soft-touch finish: using a soft touch coating or a soft touch laminate film. Soft-touch coatings, in their liquid form, are typically applied immediately after the printing ink, resulting in the signature “soft feel” once dry.

Alternatively, the soft-touch laminate involves bonding a specially designed matte plastic film over the printed material, resulting in its characteristic muted sheen and soft texture.

The Benefits of Soft Touch Finish

Blending a refined matte appearance with a plush velvet texture, the soft touch coating boasts advantages in both durability and lifespan.

Opting for soft touch coating in printing ensures a remarkable customer experience, casting a positive light on the brand. It’s the crowning jewel of unboxing experiences, given its distinct softness that consumers adore. Plus, its resistance to scuffs during the final touches makes it an excellent choice for printed items, irrespective of whether they feature pantone (PMS) shades or CMYK hues.

If you’re aiming for enhanced durability with a more understated aesthetic than the typical glossy packages, soft touch stands out as a superior choice.

However, it’s worth noting that if you’re leaning towards a soft touch laminate for added protection against smudges, yellowing, or fingerprints, this method will come at a higher cost compared to just the soft touch coating.

For those on a budget but still desiring a standout product appearance, alternatives like embossing, debossing, or spot UV printing can be explored.

The soft touch finish is more than just a visual enhancement; it’s a tactile experience that adds a unique dimension to printed materials. By engaging the sense of touch, it differentiates products from standard finishes, offering a premium feel that is both captivating and memorable. Especially valuable in a competitive market, this finish ensures that your product doesn’t just blend in, but rather, stands out and leaves a lasting impression. Whether for aesthetic appeal or to heighten user engagement, the soft touch finish is a testament to the power of subtle details in design and production.

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