How to create successful food packaging
When we talk about buying behaviour, we cannot forget about packaging as it can be as important as the product itself.
We must bear in mind that our packaging is the first point of contact between the consumer and the product where it is sold. So it’s worth spending time, money, and effort designing a quality one.
However, creating the perfect packaging for food products can be a challenging process, especially if you are inexperienced in the matter.
For that reason, we wanted to bring you an article with valuable information on how to create food packaging to boost your brand or business!
1. Select the materials and type of packaging.
There is a wide variety of materials and types of packaging, meaning that we have many options to choose from when creating packaging for our products. In this sense, we must decide if we will use pouches, boxes, trays, bags, among others.
We must also choose how the package will be closed, define its specific characteristics and select the most suitable material.
Remember that we must consider aspects such as the shape, nature, size, and weight of the product to carry out the previous steps.
2. Know the industry regulations.
Every company must comply with the packaging regulations that apply in its country. Otherwise, they could face serious consequences such as losing permits or licenses.
Get familiar with the key rules ordered by the authorities of the area where you operate to avoid sanctions.
3. Research your competition.
Packaging has many functions, and one of them is to help your brand and products stand out from the rest.
You must bear in mind that your product will be placed on a shelf next to your competitors’. In that case, the last thing we want is for our packaging to look similar to theirs, right?
Alternatives that stand out from the competition propel us to the top!
We recommend you research your competitors’ packaging in the online market or the store and analyse their weaknesses and strengths!
4. Choose the main elements of the design based on an overall design.
For your packaging to be successful, you must consider whether it represents your brand and has a distinctive personality. In addition, it must transmit the image that your brand wants to convey. Remember that packaging is usually an indicator of the quality of both the product and the brand behind it.
In this sense, it is necessary to choose design elements according to the brand’s image, which means that they must have matching colours, fonts, and more.
5. Add additional value.
Many food companies include recipes, tips, or service suggestions on their product packaging, and that’s a clever strategy for business success! Adding extra value to the packaging gives the consumer an incentive to buy the products.
Executing that strategy can considerably help those who sell widely used but common products. Add something valuable to your packaging in order to make your offer more attractive!
- Add information about your websites or social media platforms on your product’s packaging to take advantage of your online presence.
- Make a test print to verify that each design element follows the brand’s guidelines and regulations.
- Be creative and innovate! Originality can be your best ally when creating outstanding packaging.