Hemp seeds are derived from the cannabis sativa plant but have incredible health benefits as they are one of the most protein, fibre and omega-3 fatty acid rich vegan option available with nature. Due to the growing popularity of hemp seeds and increasing awareness about their nutritional index, the hemp product industry is growing in leaps and bounds. Seeds, seed oil, powders etc are being made with hemp and sold across Australia. However, hemp packaging in Australia is a tricky job. Owing to its association with the plant group – cannabis – hemp products might end up in driving some customers away. Hence, hemp should be marketed in such a way that this aspect of the product is not highlighted. Let us consider the different types of packaging options available for hemp products.
Plastic and Glass Packaging for Hemp Oil
Hemp oil can be packaged in glass or plastic bottles as both materials ensure that the oil is protected. The bottles should come with a dropper as hemp oil is thick and a simple ‘open and pour’ mechanism might lead to wastage and be messy at the same time. Hemp oil in small quantities can be packaged in small cylindrical containers that come with a roll-on mechanism to dispense the product. Hemp products are very good for the skin and this kind of packaging comes in very handy when hemp oil is used for skin related issues.
Hemp Protein Powder
Hemp protein powders are packaged in glass jars, bottles, pouches and tins. Hemp packaging in Australia should be done efficiently. Many customers are reluctant to buy hemp protein powders as they feel that this can have mind-altering properties. This is why it should be clearly mentioned in the packaging that hemp protein powder is derived from hemp seeds which have no such effects on the human brain.
CBD concentrate, which is again a hemp product, is packaged in glass and plastic containers.
Hemp Products for the Dispensary
Various kinds of medicines are also derived from hemp. Many types of hemp packaging are available in Australia to package and market medical products from hemp like hemp oil capsules, CBD topical etc. Hemp oil should be packaged in tincture bottles to be used in the dispensaries.
Hemp is also consumed in the form of CBD infused drinks and CBD infused chocolates, candies and other kinds of sweets. They should be ideally packaged in airtight plastic containers or glass jars to restrict contamination. Hemp candies can also be packaged in pouches.
Hemp Beauty Products
Hemp products are being manufactured in the beauty industry now. These products mainly include hemp body butter or lip balms or creams that have been blended with hemp oil. Plastic jars with screw on lids are best for these as they are light and travel-friendly. Twist-out tubes are also available for lip balms.
Hemp seeds are usually sold in fibre or plastic pouches and even plastic or glass jars.
Hemp packaging in Australia should be done in such a way that customers get to know that these products are “nutrient-rich”, “organic” and “100% natural”. No hemp product packaging should highlight the product’s association with the cannabis sativa plant. That will be a marketing blunder, to say less! The packaging should highlight the fact that the products are free from side-effects and one of the richest natural sources of protein, omega-3 fatty acids and fibre.