How to create a successful custom packaging for your brand?

How to create a successful custom packaging for your brand?

Published by Vivo Packaging on 24th Nov 2019

We know that creating a good package can make a difference in customer loyalty levels. If we understand the importance of packaging, we have that it is a strategic sales tool, as well as a security guarantee. In this sense, the product container gives face, body and personality to what you sell and materializes your brand, comparing in relevance the aesthetic quality to the functionality of the container. Therefore, the box, bag or container in which you store or deliver your product should look good and induce the purchase, because you will never have another opportunity to catch the buying impulse of people more than when the customer is exactly in front of it.

To achieve this, you have to understand how to integrate content with an impeccable composition, although you can also opt for custom packaging suppliers. Then, just see the packaging as a plastic element that faces the market in a practical way. In short, you should always keep in mind that you must take into account the product's needs first and then the customer's communication requirements. After that, you should pay attention to the following areas:

  • Marketing:

If you want to develop successful marketing strategies, what do you think is the first thing you should consider? That's right, innovation! Originality is the key point to stand out from the competition. For that reason, specialists suggest creating packaging from scratch, thus avoiding copying or plagiarizing styles and ensuring that the work will get distinction.

  • Context:

A package cannot move away from the context in which it will be introduced. The designer must pay detailed attention to the environment in which the product is being launched, understanding as "environment" those social circumstances such as trends, technologies and so on.

  • Ideal brief:

One of the biggest challenges in terms of packaging is to ensure that it can generate emotions, provoke desires and stand out from the competition. For that reason, in order to achieve that objective, it is necessary to combine elements such as the brand logo, the typography, the image (it can be photography or illustration) and the mixture of colors. Once all the parties are at stake, it is prudent to analyze whether they are systematically combined and if they meet the set expectations.

  • Packaging:

After being clear about everything mentioned above, you must decide what type of packaging you are going to use. This detail is very important and should be closely related to the product you sell. If you require a container, remember that there are different types, such as biodegradable or smart ones. If it is the case where you need a box, although it is common to be made of cardboard and cube-shaped, you can awaken your creativity and create many other variants. Also, there are people who use bags, which are quite practical for some occasions. It all depends on what you need! Remember that there are also custom packaging suppliers that can help you create outstanding designs with a personal, unique and unbeatable touch!

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