Flexible or rigid packaging? How do you choose for your brand/product?

Flexible or rigid packaging? How do you choose for your brand/product?

Published by Vivo Packaging on 14th Dec 2019

When we talk about packaging design, we have to take into account that this represents an essential element in the elaboration of products that is fundamental for different reasons, the most important is related to contain and protect, of course. But it is also projected to the brand that patents or has manufactured the product, with the purpose of making it striking for its acquisition and attractive for its consumption.

Your brand has to take into account the design of packaging and provide, based on the characteristics of the product that is made available to the buyer; the type of material, durability, strength, appearance and design of both the package and the label.

As for the packaging design, we have to define it through two parameters: rigid and flexible. Keep reading, know the characteristics of both modalities and discover the best way to choose the ideal for your brand or product.

  • Rigid packaging:

A rigid packaging company will be your best ally if your requirements can be covered by this category. To describe it a bit, a rigid container has a defined shape and characteristics that can hardly be modified. It is the perfect option if you are looking for the contained product not to suffer damage or breakage. Rigid packages include cans and glass containers as bottles.

To know if it is the best option for you, we invite you to review some of its advantages:

  • -Provides protection of the product against bumps and damages, which prevents product losses or deterioration.
  • -Offers high product preservation under vacuum.
  • -It is easy to handle and can be transported in a simple way, which allows a quick dispatch of orders.
  • -Its materials are recyclable, generally.
  • -It is highly resistant.
  • -Facilitates stowage, that is to say, the accumulation and distribution of products.
  • -Allows conservation by offering protection against water, steam, light, oxygen, etc.

Why a rigid container may not be good for me?

Well, among the disadvantages of this type of packaging we can mention the high production costs, the fact that they have a high weight and that they are very fragile against bumps and falls.

  • Flexible packaging:

You should look for a flexible packaging supplier if the characteristics of this type of packaging are what you are looking for. A flexible package may consist of plastic, aluminum sheets, paper and other flexible or moldable materials. Cardboard and cellophane containers are an example of the most common packaging in this regard.

To know if it is the best option for you, we invite you to review some of its advantages:

  • -Offers product waste reduction and generation of bulky garbage.
  • -They are, in general, more innovative and malleable packaging formats that can be friendly to the environment.
  • -Offers practicality and low container weight.
  • -It is excellent for saving money since their production is low cost.
  • -Occupies little space both in their production and in their retail storage.
  • -Its packages are easy to open and handle.
  • -Offers greater secrecy and hygiene.
  • -Flexible packages are easy to sterilize.
  • -Requires easier printing and labeling.

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