The global market for food packaging is quickly expanding, and due to the pandemic, it’s probably going to grow even further – people want to make sure that the food they’re buying is safe from germs and diseases.
Thus, there are some emerging trends of 2020 that are becoming very relevant for the future of this market. We will discuss five of them here.
It’s proven that many costumers want to make sure that the food they eat is not only correctly packaged but that its packaging is done by ethical procedures.
Therefore, the conscious sourcing of the food is also important. Because of this, the next step for sustainable packaging is to reduce the use of plastic and as well as reduce the times needed for the degradation of the current products they use.
Because of this, many companies are looking for ways to produce biodegradable packaging in order to achieve these goals.
Although it sounds strange, it’s specifically what the name implies. Brands use one element of design and transform it into another.
This is different from the last trend, because it’s a completely visual one (instead of a practical solution to pollution problems). In this case, it’s an optical illusion that drives the consumers’ views and attracts them.
Using the metamorphoses strategy on the visual aspect of the packaging is a way to make the brand stand out from their competition.
- 3.Solutions Enabled from Technology.
For many people, it’s still far from reality, because it’s hard to imagine food with technology on it. However, we are already in that place. Nowadays, there are a lot of ways to achieve this.
Some food packaging comes with different codes like QR that allow the consumer to scan them and know more details about what they’re eating. But the benefits of technology in packaging don’t end there – there are many others that make this a trend.
For example, there are fun reasons as well as informative ones. In the FIFA World Cup in 2018, Budweiser Beer produced beer cups with embedded LED lights that light up every time the fan cheered – the more they cheered, the more lights were activated!
Instead of looking for simpler designs for packaging, a new emerging trend is that the packaging is rich in visual details that attract the attention of the consumer.
Therefore, a luxurious aspect to the food packaging is one of the new food packaging fashion trends of 2020.
- 5.Engagement through the emotions.
It’s been proven that people want experiences, which is why emotional engagement is one of the most important trends in advertising and publicity. Thus, many food packaging organizations have incorporated this into their design.
There are many emerging food packaging trends, and it’s hard to pick a few in order to explain the importance of each one. However, what we do know for sure is that the ones we mentioned are very relevant in 2020, and they will only keep growing in the future.